The Social Spice

Trying to figure out which social media platform(s) to use to promote your business or organization can be an overwhelming task! The first step you should take is to familiarize yourself with how each platform works, the audiences you can reach on that platform and how your business or organization can utilize the platform. Here are the top five social media platforms with an outline of how you can use each one for your business or organization: 1. Facebook: Largest social network on the web Great for connecting people from around the world with your brand Can be used to share photos, videos, events and updates. Built in analytics 2. YouTube Video sharing platform Can be used to view, upload, rate, share and comment on content.  Heavily driven by creativity  Can be used for vlogs 3. Twitter Can be used for short text updates (140 characters or less) along with photos and videos. Post polls for audience feedback  Hashtags help to boost posts and ...

Social media is still a fairly new channel of communication, but there is so much we can learn about it's capabilities. Popular social media platforms like Facebook, Instagram and Twitter have provided businesses, organizations and individuals with a large consumer base and the ability to see what the competitors are doing. More and more people are realizing the importance of social networking. Whether you're a digital native or a digital immigrant, this post can help you to spice up your social media marketing efforts. 1. PERFECT YOUR MARKETING RECIPE  Before you dive in to social media usage, you need to decide exactly what purpose you are using social media for. Are you trying to promote a product? Are you trying to educate a large audience? Are you trying to keep the buzz alive about your business? Once you decide what the reason is then you can create your social media marketing strategy. Everything that you post and every consumer interaction will tie in with that ...