Social Media for Business?

Trying to figure out which social media platform(s) to use to promote your business or organization can be an overwhelming task! The first step you should take is to familiarize yourself with how each platform works, the audiences you can reach on that platform and how your business or organization can utilize the platform.

Here are the top five social media platforms with an outline of how you can use each one for your business or organization:

1. Facebook:

• Largest social network on the web
• Great for connecting people from around the world with your brand
• Can be used to share photos, videos, events and updates.
• Built in analytics

2. YouTube

• Video sharing platform
• Can be used to view, upload, rate, share and comment on content. 
• Heavily driven by creativity 
• Can be used for vlogs

3. Twitter

• Can be used for short text updates (140 characters or less) along with photos and videos.
• Post polls for audience feedback 
• Hashtags help to boost posts and start a conversation 
• Built in analytics 

4. LinkedIn

• Mainly used by businesses 
• Publish job postings and attract top candidates 
• Enhance your page with the brand's identity 
• Provide information about the business 

5. Pinterest

• More of a niche network
• Save and display content by "pinning" to a digital board
• Very visually oriented 
• Users are primarily female

There are many potential benefits of using social media to grow your business or organization. Be sure to use it to learn more about your target audiences, engage with that audience and extend your brand's reach.